Police officer Essay Example for Free

Police officer Essay Inspector Goole has an air of mystery around him from the start. Mr. Birling is on the bench and knows all the police officers but has never seen Inspector Goole. The Inspector tells him that he is new Only recently transferred. This makes us wonder, is it a coincidence that he has just started working in Brumley at the same time as this investigation is going on? Or maybe he knew Eva Smith personally and wanted to find out more about what drove her to suicide. We dont really know who he is and there is no evidence that he is a real Inspector so the audience are confused whether to believe him or not. We do not know enough about his character to trust him. He also has a very mysterious nature for example the way he talks to people. He chooses his words carefully and speaks weightily. He does this so that he makes sure that he is saying what he wants to say and means it. Everything he says has a rather matter of fact tome to it making the other characters think that he is always right and knows what he is talking about. Also he has a disconcerting habit of looking at the person that he is talking to. This makes them uneasy. It is like the Inspector is searching them internally and can see what they are thinking. The name of the Inspector Inspector Goole adds to the dramatic tension of the play. The name Goole is a homophone to the word ghoul which is often related to a ghost. A ghost is a disembodied spirit of a dead person i.e. it is not really there. Ghosts and ghouls are thought to be fictional to scare children. Therefore is the Inspector real or not? Is Goole his real name or is he just using the name to scare the Birlings? These questions remain unanswered throughout the play. Inspector Goole has a very awkward yet methodical way of questioning each member of the family. He concentrates on one person at a time and does not let them go until he is satisfied with the information that he has gained. When he is questioning one person he does not like to disturbed. He has a photograph in his pocket which he says is of Eva Smith and he says he found it in her lodgings. He only shows it to one person at a time and makes sure that no one else can see it. When he shows Mr. Birling the photograph Gerald and Eric are eager to see it as well but he blocks their view. When they ask him why they cant see the photograph he replies Its the way I like to go to work. One person and one line of enquiry at a time. Otherwise there is a muddle. This shows the methodical side to his questioning. Throughout his enquiries, the Inspector has remained in control. At times he has massively taken charge. In social status, the Inspector is lower than the Birlings although throughout most of the play the Birlings are inferior to the Inspector as they do not know all the information like he does. What we do not know is how much the inspector already knows before arriving at the house. Whenever he asks a question, he already seems to know the otherwise he would not be questioning them. The information he has gathered before coming to the house is by reading the diary that Eva Smith left. Maybe some pages of the diary were missing, hence the lack of information in the Inspector. There is not really any evidence that what the inspector says is true apart from everyone admitting to what they did to Eva Smith. He doesnt even show the Birlings so called diary. Therefore we arent sure if there even was a diary or if he made it all up. We are force to believe that he is telling the truth because how else would he have got that information? The audience answer to it Anyhow I already knew. He obviously has bits of the puzzle missing do not learn a great about Inspector Goole in the play. All they learn about is his character and personality; he is imposing and intimidating. We do not know any background information on him e.g. where he is from. All this does not matter because even though he is the main character the play is not about him it is about Eva Smith. The audience probably do feel a bit curious about the mysterious Inspector but their curiosity soon subsides as they try to keep up with the fast pace of the play. Before the Inspector goes he says One Eva Smith has gone but there are millions and millions of Eva Smiths left with us. From this, the family learn that they might have led someone to suicide but there are plenty more vulnerable people like Eva Smith left in the world that needs their help.  John Priestley was born on September 13th 1894. He grew up into a family who enjoyed debates. At a very young age he was caught up in debates with his friends. They all discussed politics from a socialist point of view. He expresses these ideas and beliefs in the play. In the play his socialist ideas are expressed through the characters and by exploiting some techniques and devices. Now I am going to write about the social and political climate of the day. Priestley wrote this play An Inspector Calls in 1944, but the play was set in 1912. Priestley took into account the political and social climate of not just 1944 but also when the play was set in 1912. Because of the time in between the two periods Priestley could use historical events and facts for his own use in the play. An example of this is when Birling says, Im talking as a hard headed, practical man of business. And I say there isnt a chance of war. And in the Inspectors final speech when he talks about everyone being responsible for each others actions and the world is a whole and people shouldnt be divided up into classes and social groups. I tell you that the time will come when, if men will not learn that lesson, then they will be taught in fire and blood and anguish. In both these quotes Priestley touches on the subject of war. This would have attracted the audience to what Birling was saying and they would have started to dislike him and his ideas, since the Second World War would have just finished the audience would have been upset about their lost ones and would have been interested in peoples opinions and views leading up to the start of World War One.

Grand Coulee Dam :: Architecture Construction Dams Essays

Grand Coulee Dam Grand Coulee Dam is a hydroelectric gravity dam on the Columbia River in Washington State, built by industrialist Henry J. Kaiser It is among the most famous dams in the United States. The reservoir it created is called the Franklin Delano Roosevelt Lake. The reservoir is named after the United States President who seemed to love dams and hydroelectric power and who was involved with the project through to the final completion of the dam. The dam was built as part of the Columbia Basin Project as a way to irrigate the desert areas of the Northwest United States. The dam started during the 1930s as a public works project and finished toward the beginning of World War Two. The initial construction plan was reconfigured during construction for more height. Its height was determined by the point at which the water from the reservoir began backing up into Canada. The scope and size of the dam is hard to comprehend. It is over a mile long and taller than the Great Pyramid of Giza, in fact , all the pyramids at Giza can fit within the base of the Grand Coulee Dam. The dam is so large that a truck at the base looks like a toy, this creates some perspective into the dam's true size. When the dam was completed in the early 1940s it was the largest dam in the world. The primary goal of the dam, irrigation, was forgotten as the war time need for electricity increased. Aluminum smelting was vital to the war effort. Aluminum smelting requires substantial amounts of electricity and hydroelectric power plants are often built to provide electricity for these smelts. The electricity was also used to produce uranium for the Manhattan Project. After the war ended the original goal of irrigation resumed. Additional dams, siphons and canals were constructed that turned the coulee into a vast supply network that allowed the desert to bloom. Today it is still the largest concrete dam in North America, as well as being the largest concrete structure in the United States with 11,975,521 cubic yards of concrete. The Dam is built on a massive granite foundation and stands at 550 ft tall which is about twice as tall as the statue of liberty, The reservoir has a capacity of 421 billion cubic feet of water, the dam releases about 110,000 cubic feet

Impact of Advertising on Youth Essay

Definition Youth is considered as a period of transition from the dependence of childhood to the independence of adulthood. Due to the expansion of global higher education and delayed marriage, the period of time from youth to adulthood has been extended longer compared to before the expansion. As a result, the marketers, educators and policy makers consider youth stage as a stage that is becoming more important to them (Assaad and Roudi-Fahimi, 2007). According to United Nation (UN), they define ‘youth’ as â€Å"those persons between the ages of 15 and 24 years† (UNESCO, 2013). Malaysia follows the United Nation’s definition of youth by changing the old age group of youth from 18 to 40 years old to the new age group of 18 to 25 years old under a new National Youth Policy (The Star Online, 2011). Based on Malaysia Demographics Profile 2014, the number of population for age structure 15 to 24 years old is 2, 580, 486 for male and 2, 511, 579 for female (Index Mundi, 2014). Consumer purchasing behaviour or also known as consumer buyer behaviour is studied to be an inseparable part of marketing and Schiffman (2007) state that consumer buying behaviour is â€Å"the behaviours that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs†. Advertising is a marketers’ technique and a method of communication to encourage and persuade potential or current consumers. These potential or current consumers can be viewers, readers or listeners and they will be persuaded to continue using the marketers’ services or products or take some new action after the advertisement. Sponsors commonly paid for the advertising messages and it can be viewed by means of numerous traditional media and new media (Upadhyay & Joshi, 2014). Advertising Industry in Malaysia In Malaysia, the advertising industry is considered as a profitable business. Malaysia spends about RM2.39 billion in the first half of the year 2007 and this is a 9% increase from the same period in the year 2006 where it is RM2.2 billion. This shows there is a steady growth for this industry in Malaysia (The Report Malaysia, 2008). Furthermore, from the year 2000, there is an increase of 76% for advertising expenditure with cinema, point-of-sale and radio advertising experiencing a triple-digit growth for this same period of time (The Report Malaysia, 2008). Although this industry is lucrative for business, the content for advertisement is highly restricted by the Malaysian Communication & Multimedia Content Code (MCMCC, 2009). Aim Malaysia’s total advertising expenditure rose 22% by the first half of 2008  compared to the last year’s advertising expenditure. This accounted to the expenditure of RM2.9 billion alone for advertisement (Malaysian Communications and Multimedia Commission, 2009). There is no certainty that the money spent on advertisements will give the necessary profits that these companies expected to gain. Due to the fact that the highest purchasing power belongs to the youths, the companies should target the existing youth market. In order to target this market, companies should be equipped with extensive knowledge on which aspect of advertisement that heavily influences the youths’ purchasing behaviour. This research aims to find the factors of advertising that influences the youths’ purchasing behaviour. As youth purchasing power is on the rise and the content of advertisement is highly restricted by the Malaysian Communication & Multimedia Content Code, it is imp erative for the marketers and advertisers to understand what aspects of advertisement that appeals to the eyes of the youth consumers. Motivation of this Study Global youth market is â€Å"an impressionable and loyal market that are making decisions and gathering information on products and companies that could last a lifetime† (Maddock, n.d.). The international marketers and advertisers consider the global youth market as a noteworthy market to consider due to its size, homogeneity and its rising purchasing power. Due to the consideration that they are a significant market, these knowledgeable consumers that are in the youth market have been sniped with promotions for most of their lives. Although there are many types of marketing weapons that can be used to influence them, advertising still remains as the main weapon due to its longer impact on viewer’s mind (Katke, 2007). Even though it is a known fact that youths’ purchasing power is on the rise compared to other range of age, there are still limited researches that have been done regarding this topic. Most researches centred on the relationship between advertising and general consumer purchasing behaviour in other countries. There are inadequate amount of research that was done concerning the relationship between advertising and youths’ purchasing behaviour in Malaysia. Therefore, this research is made to understand what makes an advertisement desirable to the Malaysian youths and its influences on their purchasing behaviour. Problem Statements The world in year 2014 is home to 1.8 billion young people from the age of 10 until 24 (UNFPA, 2014) and majority of the purchasing power belongs to them. This makes them the most persuasive in making purchasing decisions in terms of food, clothing and cars to entertainment and family vacations. They even have a say on what type of home they will live in (Jennifer Waters, 2006). This makes the youths an important target market for advertising agency and companies all around the world. The primary mission of advertisement is to reach the intended consumer and influence their awareness attitudes and buying behaviour. As they spend a huge sum of money to maintain the consumer’s interest in their products, they need to understand what catches the consumer’s interest. Furthermore, due to the heavy regulated nature of this business, it is vital to evaluate the factors of youths’ attitude towards advertising to discover what antecedents that would affect youths’ preferences are. Research Questions The research questions are as follows: 1. Which aspect of advertisement influence youths in purchasing the product or service? 2. What is the relationship between advertisement and youths purchasing behaviour? 3. Why is advertising critical in ensuring the survival of the company? Research Objectives The objectives of this research are to: 1. Identify the aspects of advertisement which influences youths in purchasing the product or service. 2. Determine the relationship between advertisement and youths’ purchasing behaviour. 3. Ascertain the importance of advertising in ensuring the survival of the company. Scope of this Research This research centres around the impact of advertising on youths’ purchasing behaviour. In this research, youth is considered as anyone from age 18 to 24 years old. Furthermore, this research will be conducted at four different private universities in Kuala Lumpur, Malaysia (HELP University, Open University and University of Kuala Lumpur) as there is a limited amount of  money and time to travel to anywhere else. In addition, this research only consider students from different courses; one course per one private university. This research will only test whether the Independent Variables (credibility, informative, hedonic/pleasure, good for economy) influences the Dependent Variable (impact of advertising on youths’ purchasing behaviour). Significance of this research All companies in Malaysia spend a huge sum of money on marketing strategy of advertisement to introduce the product or services that they provide in market to consumers. Furthermore, with the restrictions to create creative advertisements from the Malaysian Communication & Multimedia Content Code, it made the job of the advertisers harder due to restricted contents that are allowed in an advertisement. Therefore, through this research, marketers and advertisers are able to identify the aspects of advertisements that youths in Malaysia prefer to have in an advertisement. This will help to save a lot of the marketing world’s expenditure and time as they are able to come up with a more efficient, successful and popular advertisement to suit the taste of youths in Malaysia. Theoretical Framework The dependent variable for this research is ‘impact of advertising on youth purchasing behaviour’. This research aims to find the factors of advertising that influences the youths’ purchasing behaviour. The first independent variable is ‘credibility’. According to MacKenzie and Lutz (1989), advertising credibility is consumers’ overall awareness towards the honesty, reliability, dependability and credibility of an advertisement. The second independent variable is ‘informative’. As recipients react very positively towards advertisements that provide information, information is treated as a very valuable incentive in the marketing world (Varshney, 2003). The third independent variable in this research is ‘hedonic or pleasure’. Abd Aziz, Mohd Yasin, and Syed A. Kadir (2008) found that advertisements can be pleasurable and entertaining in enticing and retaining attention given to customers’ desires and requirements. Lastly, the fourth independent variable  is ‘good for economy’. Based on the research done by Bauer and Greyser (1968), over 70 percent of their research sample believed that the living standard increased due to advertising and this in turn led to good products. Underpinning Theory The underpinning theory that will be used as a guidance to accomplish part of this research is the Hierarchy of Effects Model by Robert J. Lavidge and Gary A. Steiner. This marketing communication model that was created in the year 1961 suggests that there are six stages that an advertiser has to guide the consumer to go through. After these six stages, the consumer has to decide whether to buy or not the products or services offered. The six stages comprises of awareness, knowledge, liking, preference, conviction and the final stage, purchase (Nguyen, 2013). This research will be using the Hierarchy of Effects Model as a guide to develop the questions in the research’s questionnaire and also as a guide to analyse and understand the research’s results. Proposed Research Methodology The main purpose of this research is â€Å"To Evaluate the Impact of Advertising on Youths’ Purchasing Behaviour† among Malaysian youths. A survey will be conducted amongst the private university students in Kuala Lumpur, Malaysia and a thorough analysis of the results will be made. Sample Size A sample of â€Å"200† questionnaires will be distributed for the purpose of study and analysis. Sampling Unit Sampling unit consist of private university students in Kuala Lumpur, Malaysia. Sampling Technique Convenience sampling technique (non-probability sampling) is going to be used for the survey. Questionnaire will be filled by the private university students. Data collection: data will be collected through primary and secondary sources. 1. Primary data: primary data are going to be collected with the assistance of structured questionnaire. 2. Secondary data: Source of secondary data is going to be collected using the help of published reports, journals, and credible websites. Sample In this research, the sample will consists of 200 students (N = 200) selected from university students from four private universities in Kuala Lumpur, Malaysia using convenient sampling technique. The sample size will be consisted of university students of age between 18 to 24 years old from four different courses. Survey Instruments The main objective of this research is to analyse the impact of advertising on youths’ purchasing behaviour for private university students in Kuala Lumpur. The data for this research will be collected by well developed, structured five point Likert Scale questionnaires. All of the questionnaires are going to be distributed among the students from four different private universities of four different courses. The answers from the questionnaire will be collected in a period of two weeks and the results will be analysed and evaluated using Statistical Package for Social Science (SPSS) version 20.0 of IBM. The questionnaire is divided into two sections; section I and section II. Section I contains questions about the awareness about the advertisements and section II contains questions that describes the recent purchase the private students had done with the assistance of the advertisements that they have seen and attracted to. For this research, the Likert scale will contain a five point scale where number 1 is for strongly agrees while number 5 if for strongly disagrees. The five point Likert scale will be defined as below to help with the analysis of the results. (Number 1) Strongly agree (Number 2) Agree (Number 3) Neutral/No opinion (Number 4) Disagree (Number 5) Strongly disagree Conclusion Advertising industry is a very lucrative industry in Malaysia as it is able to make a high profit in a short time. The same cannot be said for any company that invests a huge amount of money in to make advertisements for their products or services. Advertising is a risk that companies have to  take in order to spread awareness to consumers about their new or existing products. When a particular advertisement is successful in catching the consumers’ attention and able to convince them to purchase the product or services, the sales for the company will increase but when it fails, the profits drops. As companies need to take such high risks every time they need to produce advertisements, it is important for them to know which market has the highest purchasing power and to have knowledge on how to attract these potential consumers. It is identified that youths have the highest purchasing power among all range of ages and this research aims to identify the factors of advertising that influences the youths’ purchasing behaviour. This research’s theoretical framework consists of four independent variables that are credibility, informative, hedonic/pleasure and good for economy and the dependent variable is impact of advertising on youths’ purchasing behaviour. In order to execute the research, Hierarchy of Effects Model by Robert J. Lavidge and Gary A. Steiner will be used as an underpinning theory. Five point Likert Scale questionnaires will be distributed and collected in two weeks to university students from four different private universities. This research will be done in hopes that companies are able to produce more stimulating and successful advertisements to youths. References Abd Aziz, N., Mohd Yasin, N., & Syed A. Kadir, B. (2008). Web advertising beliefs and attitude: Internet users’ view. The Business Review, Cambridge, 9(2), 337-337. Advertising Development In Malaysia: Catching Eyebals in Changing Media. (2009, January 1). Retrieved January 27, 2015, from http://www.skmm.gov.my/skmmgovmy/files/attachments/Ad_Dev_Malaysia.pdf Assaad, R., & Roudi-Fahimi, F. (2007, April 1). Youth in the Middle East and North Africa: Demographic opportunity or challenge? Retrieved from http://www.prb.org/pdf07/youthinmena.pdf Bauer, R., & Greyser, S. (1968). Advertising in America: The consumer view. Unpublished Graduate Dissertation, Boston, MA: Harvard University. Gupta, M., Engelman, R., Levy, J., Luchsinger, G., Merrick, T., & Rosen, J. (2014, January 1). The Power of 1.8 Billion: Adolescents, Youth, and the Transformation of the Future. Retrieved from http://www.unfpa.org/sites/default/files/pub-pdf/EN-SWOP14-Report_FINAL-web.pdf Katke, K. (n.d.). The Impact of Television Advertising on Child Health & Family Spending. Retrieved from http://www.itu.int/ITUD/ict/newslog/content/binary/20-2008jpg. Lim, W. (2011, November 17). Only those aged 18 to 25 defined as youth. Retrieved from http://www.thestar.com.my/story/?file=/2011/11/17/nation/9918718&sec=nation MacKenzie, S., & Lutz, R. (1989). An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretesting context. Journal of Marketing, 53, 48-65. MCMCC, The Malaysian communications and multimedia content code. (1998, January 1). Retrieved from http: //www.cmcf.org.my/FILES/CONTENT_CODE_ (V6-Final).PDF. Maddock, T. (n.d.). Youth Marketing: Tips for reaching the lucrative teen, tween and college markets. Retrieved January 23, 2015, from file:///C:/Users/user/Downloads/youth_marketing_whitepaper.pdf Malaysia Demographics Profile 2014. (2014, A ugust 23). Retrieved from http://www.indexmundi.com/malaysia/demographics_profile.html Nguyen, H. (2013). The Hierarchy Model of Advertising Effects: A Debate. International Integration, 92-96. Schiffman, L., Hansen, H., & Kanuk, L. (2007). Consumer Behaviour: A European Outlook. London: Pearson Education. The Report Malaysia. (2008). London, UK: Oxford Business Group. Upadhyay, P., & Joshi, J. (2014). Impact of Advertising on Buying Behavior of Youth in Kota City with Special Reference to Branded Outfits. International Journal of Managerial Studies and Research (IJMSR), 2(2), 1-20. Varshney, U. (2003). Location management for mobile commerce applications in wireless internet environment. ACM Transactions on Internet Technology, 3(3), 236-255. Waters, J. (2006, October 11). Young, with tons of purchasing power. Retrieved January 13, 2015, from http://www.marketwatch.com/story/young-americans-a-giant-influence-on-buying-decisions-study What do we mean by â€Å"youth†? (n.d.). Retrieved from http://www.unesco.org/new/en/social-and-human-sciences/themes/youth/youth-definition/

A Brief Analysis of Mental Disorders - 1069 Words

Everything related to psychology fascinates me, since the history of founders of psychology, to some of the theories that have been developed over the time, to how science and our brain work biologically. When I first started thinking about becoming a psychologist, one of my main questions was how the mind works and how it can force us to choose to do certain actions, especially those that might affect ourselves. However, during this learning period I have realized that not all about my future career is sweetness and harmony, for instance, there are facts that at some point have kept me wondering about how after countless studies a person is still threatening himself/herself or to other people. For example, I did not know that according†¦show more content†¦Just to mention a few, one of them is the Biological factor or genes that can be part of the cause. Chemicals in the brain, serotonin, and norepinephrine are mainly responsible of behavior, and a destabilization of one ma y trigger any disorder. For example, depression can run in families. Alternatively, the environmental factor such as family history, and abuses could also active a mental disorder. For instance, continuous exposure to violence, neglect, abuse, or poverty can expose people to be susceptible. A mental disorder can affect anyone, even a person who appears to live in relatively ideal circumstances. Mental disorders are common, but treatments are available. Treatments: Oftentimes, the best treatment involves both medication and some form of talk therapy, but a person with any sign or symptom should firstly obtain a diagnostic evaluation by a trained professional, be educated about mental illness, signs, and symptoms, receive supportive counseling about daily life and strategies for mental disorders management to be monitored closely for conditions that may require more intensive care, do exercise, change diet, or take vacations are also recommended. Suicidal thoughts or attempts and violent or homicidal thoughts require immediate attention. Some disorders have no cure, but treatments are available to reduce the intensity and frequency of the symptoms. For instance, schizophrenia. 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